(3/17/21, 올해 크리스마스 전에 re-open 계획) Toys "R" Us, 다시 돌아올지도?

3/17/2021

@오하이오님께서 댓글로 전해주신 소식입니다~

트루키즈(토이알어스 모회사)를 새로 인수한 WHP Global에서 올해 홀리데이 시즌 전에 Toy R Us를 다시 오픈할 계획이라고 하네요. 

WHP Global takes controlling stake in Toys R Us, plans to open stores (cnbc.com)

• Brand management company WHP Global announced it has acquired a controlling interest in Tru Kids, the parent company of the Toys R Us and Babies R Us brands. 
• Tru Kids bought the brands and intellectual property from Toys R Us after it filed for Chapter 11 bankruptcy protection in September 2017.
• WHP plans to open a number of Toys R Us stores again in the U.S., ideally ahead of this holiday season.

6/25/2019:

"Former Toys 'R' Us CEO Gerald Storch on the toy store's plans to open six stores this year just in time for the holidays."

https://video.foxbusiness.com/v/6052081052001/#sp=show-clips

"About a year after

shuttering U.S. operations, the remnant of the defunct toy chain is set to return this holiday season by opening about a half dozen U.S. stores and an e-commerce site, according to people familiar with the matter.

Richard Barry, a former Toys “R” Us executive who is now CEO of new entity Tru Kids Inc., has been pitching his vision to reincarnate the chain to toymakers, including at an industry conference this week, said the people, who asked not to be identified because the plans aren’t public."

https://www.bloomberg.com/news/articles/2019-06-21/toys-r-us-back-from-the-dead-will-open-u-s-stores-in-2019

10/3/2018

올해 6월 뱅크럽시 되었던 Toys 'R' Us and Babies 'R' Us 가 다시 돌아올지도 모르겠네요.

Company Owner가 브랜드의 Auction을 취소하고 같은이름의 비즈니스로 다시 시작 할거라고 합니다.

아직 자세한 디테일은 발표되지 않았다고 합니다.
 

The company said it is considering "a new, operating Toys 'R' Us and Babies 'R' Us branding company," the filing said.

The plan would "create new, domestic, retail operating businesses under the Toys "R" Us and Babies "R" Us names, as well as expand its international presence and further develop its private brands business."

다시 살아난다면 반가운 소식이지만,

한편으로는 토이스 알 어스가 아마존, 월마트에 맞서 어떤 전략을 내세워 운영을 하게 될지 궁금하네요.

The Toys R Us store on Route 4 in Paramus.

 (Photo: Joan Verdon/northjersey.com)

https://money.cnn.com/2018/10/03/news/companies/toys-r-us-brand/index.html